The Carriage.

The Carriage is a brand born from the conversion of an old horse box into a modern, elegant coffee shop. Following the trend of providing coffee through a transportable vehicle, The Carriage took advantage of the opportunities and demand by providing artisan coffee at luxurious events. Your coffee awaits.
Brand Strategy.
Unlike other coffee brands, The Carriage brand has a unique offering of providing artisan coffee and pastries from various locations. Similar to the paths this horse box travelled in the past, but with a different purpose. The Carriage brand honours it’s elegant and noble passengers of the past, chess and the Knight piece.
Visual Identity.
Inspired by the unique Knight piece in chess to create a unique brand identity, The Carriage adopts a chess theme based around a graphic icon of the Knight piece which is traditionally shaped as a horses head along with a chequered pattern. The chess theme continues with the colour palette of black and white, accompanied with a touch of gold to mirror the Knight’s unique personality.