The Carriage.
The Carriage is a brand born from the conversion of an old horse box into a modern coffee shop. Unlike other coffee brands, this brand is unique, similar to the Knight piece's movements on the chess board.
The Knight.
The Carriage adopts a chess theme with the brand identity based on the graphic icon of the Knight piece which is traditionally shaped as a horses head. The brand coloursĀ mirrorĀ the Knight's personality with a touch of gold on black and white.
Your Coffee Awaits.
The Carriage conveys hot drinks and pastries from one location to another. Similar to the paths travelled in the past, now serving a new purpose.