I'm an Irish graphic designer with over ten years experience, with a strong focus on growing brands through ideas and design systems. I like to think beyond visual identity by finding the idea and purpose behind a brand and expressing it through strategic thinking, typography, art direction, tone of voice, colour, composition and motion (nice shit, not shit that looks nice).
My first experience of graphic design was working in my father's signage business at sixteen. In 2017 I graduated with a degree in Graphic Design & Illustration from Ulster University. Later that summer I moved to Dublin to pursue a career in Art Direction at Core (formerly Radical). In 2021 I moved back to Belfast as a graphic designer at MXB.
Throughout my career I have designed and art directed within a range of media such as social, print, television, OOH, packaging for brands including Toyota, Aer Lingus, AIB, Coca-Cola HBC, P&G and Translink.
In my spare time I obsess over football, create ideas for projects no one asked me to do, sample the finest hospitality Ireland has to offer while being curious about the world and culture.
If you would like to chat, go ahead and send me a message. firstname.lastname@example.org.