Seven lager tells the untold stories of the narrow alleyways along the now secret River Farset. The seven entries connect the city to the river where merchants customed bringing wine, spices and tobacco to Belfast.
The minimalistic design is influenced by the water of the Farset creating wavy lines flowing throughout the packaging from the shadow of the Seven copy. The natural colour palette is born from the origin of the Farset on Squires Hill.
Belfast not only owes its existence to the Farset, but also its name. The banks of the Farset developed into a Merchant town in the 1700's, a town where the stories began.