Premier Gym.
Premier Gym is a new state of the art fitness ​​​​​​​experience inspired by the strength and movement of its members. The brand is designed to give energy and motivate everyone experiencing Premier Gym.
Bold Strength.
The strength of the brand is evident in the monogram brand mark which combines the letters P&G with a flexing arm to create a bold striking graphic.
Energising.
A black and white colour palette is energised with bursts of vibrant cyan and lime green. Using this colour palette throughout the gym passes that energy onto those who experiencing the gym.
Growing with the brand.
Fitness provides people with an opportunity to grow and better themselves. Premier Gym inspires its own members to grow through guides messages where the copy grows in weight.