Premier Gym
I designed the Brand Identity for ‘Premier Gym’, a state of the art fitness facility. The identity is based on strength and movement, the monogram combines the letters P & G and an arm flexing to create a bold, striking graphic. The black and white colours are complimented with a vibrant cyan and lime green to add energy to the brand making users feel energised and revived after attending ‘Premier Gym’. I have used different weights of the sans serif type, similar to the progress and growth users see while using the facility.​​​​​​​