Derry GAA.
Derry GAA is a sporting organisation promoting Gaelic Games and its values within the Oakleaf county since 1888. With recent success on the field and the renovation of the training centre, a new brand system was needed to take advantage of the success to communicate Derry GAA’s purpose, values and vision and stories in a more current and attractive way. The new brand system is grown and transformed from the oakleaf symbol which encapsulates the roots and identity of Derry GAA.
Services.
Brand research.
Brand strategy.
Brand identity.
Design system.
Motion design.
Wayfinding.
Implementation.
Brand strategy.
Brand identity.
Design system.
Motion design.
Wayfinding.
Implementation.
Brand Strategy.
Derry GAA purpose, values and vision mirror those of the GAA. To promote Gaelic games, culture and lifelong participation as a community-based, volunteer-led organisation which enriches lives and communities. Derry GAA’s vision is to create a sustainable community-based and volunteer-led Association for all it’s 42 clubs and it’s members (oaks), where as many as possible participate in Gaelic games and it’s culture, for as long as possible under a unified brand system.
Why is everyone in this together? Simply, for the oakleaf.
Visual Identity.
Doire, translating to oak-wood provides inspiration for the new ‘Oakleaf Rings’ brand system. From the heart of the Doire crest, the oakleaf is simplified into a single line which grows to form 42 outer 'growth rings’ ending in a perfect circle, one ring for each of it’s 42 clubs. The new visual signature is used to communicate Derry GAA’s purpose, values, vision and tell bilingual inspiring stories of Doire, both past and present. The past and present is represented in the modern sans serif typeface being paired with the more traditional serif typeface. In game photography is enhanced with refraction and motion blur to add intensity, energy and movement as if you were present.
Implementation.
The Derry GAA brand is rolled out for a range of touch points including wayfinding, signage and social.
Wayfinding.
With the renovation of the Derry GAA training centre, the new wayfinding system gives help when navigating the complex buildings and pitches through bilingual external and internal signage.
