Derry GAA.

Derry GAA is a sporting organisation promoting Gaelic Games and its values within the Oakleaf county since 1888. With recent success on the field and the renovation of the training centre, new brand and wayfinding systems were needed to take advantage of the success and communicate their deep history, inspire and leave a legacy for future oaks in a more current and attractive way. The new brand and wayfinding solutions are born from the oakleaf symbol which encapsulates the roots and identity of Derry GAA, then grown and transformed to create the new brand and wayfinding systems.
Brand Research.                                                                                                   Brand Strategy.                                                                                                     Brand Design.                                                                                                           Wayfinding Design.                                                                                             Visual Identity.                                                                                                       Brand Implementation.
Brand Strategy.
The core values of Derry GAA include community, participation, amateur ethos and volunteerism. Why does everyone associated with Derry GAA give up their time? Simply, for the oakleaf. The strategy expresses the commitment shown from all oaks, on and off the field while also recognising the value of the 42 clubs within Derry GAA.
Visual Identity.
Doire, translating to oak-wood provides inspiration for the new brand system. From the heart of the Doire crest, the oakleaf is simplified into a single line which grows to form 42 outer 'growth rings’ ending in a perfect circle, one for each club within Derry GAA. The new visual signature is used to communicate through and tell the rich stories of Doire. The typography pairing is modern but recognises the past, a modern sans serif typeface is paired with the more traditional serif typeface that is reminiscent of the typeface used by Derry GAA in the past. Action shot photography is enhanced with refraction and motion blur to add intensity and movement to the images of historic moments.
Wayfinding Design.
With the renovation of the Derry GAA training centre, the new wayfinding system gives help when navigating the complex buildings and pitches through bilingual external and internal signage.