Bad Boy
I designed the Brand Identity Concept for ‘Bad Boy’, a cocktail bar that doesn't conform to approved standards of behaviour. The bar is based on being judged by the expressive eyes of antique portrait paintings placed around the bar, you can't help but feel that you are being watched. We encourage customers through copy to be be good at being bad, creating the name 'Bad Boy'. I used dark, masculine colours inspired from the Church architecture that the bar is set in to complement the gothic and serif type.