Bad Boy.
Following the conversation between a group of friends, the idea for a cocktail bar in an old Church setting was born. The concept for Bad Boy was born on the idea of profanity, a bar that doesn't conform to approved standards of behaviour. The gothic brand visual identity is built upon a core shape inspired from the Architectural structure of Churches which forms the foundations for design layouts, graphic symbols and a custom blackletter typeface.
Services.
Brand research.
Brand strategy.
Brand identity.
Design system. Typography design.
Logo design.
Motion design.
Implementation.
Brand strategy.
Brand identity.
Design system. Typography design.
Logo design.
Motion design.
Implementation.
Brand Strategy.
Creating a cocktail bar in an old Church setting explores the concept of profanity, serving alcohol in a sacred building may be considered sacrilegious and disrespectful by some, but Bad Boy was born to break the rules. Bad Boy communicates the beauty in the contrast between good and bad to create a unique experience for their customers, an experience where you become don’t obey the moral law.
Visual identity.
The Bad Boy gothic visual identity is built upon a core shape inspired from the Architectural structure of Churches, mainly the shape of their arches and windows. A design system is developed from the core symbol which influences the design layouts, grids, communication styles, graphic symbols and typography. A radiant colour palette influenced by stained glass light reflection was created to compliment the brand style
Typography.
A custom blackletter typeface was created from the shape of the arches and windows inspired core shapel. The bold Bad Boy typeface delivers the richness of traditional blackletter in a contemporary way which can pair seamlessly with a Sans Serif letters.
Logo design.
The Bad Boy logotype is created using the Bad Boy typeface in a simple way which adapts for various design layouts.
Implementation.
The Bad Boy brand is rolled out for a range of touch points including signage, editorial and social.
