Take My Hand

The Ask
Human partners aren't perfect, you'll never find someone who ticks all your boxes. Artificial Intelligence companies are delving further into the replication of real people, AI dolls as companions are growing in popularity. Create a campaign aimed at single people who are looking to settle down, convincing them that an AI doll is the perfect life companion.


Campaign
The battle of Man versus Machine has been in debate since the Industrial Revolution back in the 1800’s. With Artificial Intelligence gaining on mankind, the human race are as fearful for their future as ever.
This Valentine’s Day, Artificial Intelligence is reaching out the hand of friendship and companionship to single humans through the ‘Take My Hand’ campaign, in order to convince them that AI dolls are the perfect life partner. AI dolls are proposing a truce, for the good of the future between our two races and thus easing peoples fears of Artificial Intelligence. The best way of easing a fear of Artificial Intelligence is to experience it first hand. The hand of friendship has well and truly been extended.
Through social platforms such as Facebook and Instagram, Artificial Intelligence
will generate personalised, unique love voice notes and target single users through a sponsored post on Valentine’s day. Artificial Intelligence will generate the love voice notes from data points collected by social media platforms on the user such as relationship status, interests, location, pets and appearance.
The love voice notes will express to their recipient what AI dolls can offer as the perfect life partner and show how they’re 100% your type, 100% of the time. The social posts will be linked to the campaign website where single people can find out more information on Artificial Intelligence, AI dolls and how they can be your modern soulmate.
The love voice notes can also be extended to Intelligent Virtual Assistants such as Amazon Alexa and Siri where they read the love note on Valentines morning as a wake up call to the user.





The campaign will include an ‘AI Valentine’s Day Card Booth’ where those single people who were unlucky on Valentine’s morning can get their very own Artificial Intelligence generated Valentine’s card.
The single users will be invited into the booth by the luring hand of an AI doll who is reaching out the hand of friendship and love. The user will sit down and be welcomed by the voice of an AI chatbot who will talk to the user and ask them questions such as: “What is your name?”; “What are your interests?”and “What is your occupation?” The answers to these questions will allow Artificial Intelligence to generate a virtual profile of the user.

From the virtual profile generated on the user, Artificial Intelligence will generate unique Valentine’s card poem which will be printed and handed to the single user. The Valentine’s card will express to their recipient what AI dolls can offer as the perfect life partner and show how they’re 100% your type, 100% of the time. The card will include the campaign website where single people can find out more information on Artificial Intelligence, AI dolls and how they can be your modern soulmate.
The ‘AI Valentine’s Day Card Booth’ will allow users to experience Artificial Intelligence first hand and ease any fears they may have.