Fire News 
Fake news seems to travel further than the truth and often trends on social media. To take advantage of this Burger King will create their own parody fake news site and social media presence called “FIRE NEWS” featuring parody fake news about Burger King. Taking the biggest and most comical fake news stories of recent years, Burger King will modify the stories and publish them on the ‘FIRE NEWS’ site and social media. Burger King will then denounce the fake news that “FireNews” have provided in a parody news report video by The Burger King. Creating a buzz on social media.
By taking the biggest and most comical fake news stories of recent years, Burger King will put their own stamp on these stories and turn them into fire news. Showing 18-24 year olds the bold, fun and comical side to Burger King.
The “FireNews” social media pages will share the parody fake news stories about Burger King on their social media channels which will gain traction and attention which the desired audience. For the first stage people will be unsure if Burger King is behind these fake news stories when it will only be the “FireNews” social media channels and webpage posting these stories.
The Burger King social media pages will publish a video news report by The Burger King himself who give a news report on the recent fake news published on the “FireNews” social media channels and webpage. The Burger King will denounce that the fake news that “FireNews” have provided in a parody Donald Trump style. The Burger King will then inform the audience of some real news such as three out of four people prefer a flame- grilled burger and Burger King is the home and expert of flame-grilling.