Fearless with Everyday Rewards 
Students, more than any other demographic, have a real fear of checking their bank balance after a night out or big purchase. AIB Everyday Rewards takes the fear out of checking your bank balance.
“fearLess” tells students that AIB is the bank that has their back. It allows us to address students’ real concerns in an irreverent and relatable way, while clearly demonstrating that we can make their college experience better by removing the little fears from their day to day life.
We began the campaign with a selection of short 15 second animated videos that hook our audience, by showcasing fear-  inducing moments that students can empathise with, and demonstrating how AIB Everyday Rewards can help ease their concerns.