Xpress is an extension of the Translink Goldliner brand. Inspired from the existing brand strength and awareness, Xpress cross border services connect Translink passengers with Dublin Airport and Dublin City.
To reflect the 'X' route numbering, the Xpress brandmark is built upon X. The X is broken down to contain two arrows that resemble airplane wings that merge into an airplane icon. The arrows are also used as a graphic element to signify direction and the destination of the service.
Translink's brand is built on better connecting people. Xpress mirrors this brand message through it's own USP's of Connected, Relaxing, Frequent and Spacious.