Above Average
I created the Brand Identity for 'Above Average', a better than usual streetwear clothing brand. The brand is about expression, forgetting about the average mainstream. I used a simple ivory, white and black colour palette with a hand made texture with a handmade grit texture to bring life to the design along with the sans serif type in a simple grid system. We encourage individuality through the ownership of the Above Average style. If you can be anything be unique, be Above Average. The x-bar symbol which represents average is used as a graphic element throughout the branding, occasionally being doubled up to create a set of eyes.